Device agnostic: Designs should be mobile device–centered and should also be optimal for other platforms to consume content. The list of devices that users are using to reach your site has grown from traditional desktop devices to mobile phones, tablets, and even smart TVs. As time goes on, be sure to create a design that's responsive to different screen sizes and platforms.

Easy to change: Social media and search engine keywords provide for almost real-time feedback on your brand and product category. It's important to build templates that are flexible and easy to modify, should content needs and types change.

Enabled with an SEO-friendly content management system: Have a content management system or website platform that follows the following SEO best practices and standards:

Supports mobile friendliness: We're in a mobile-centered world, and a modern-day CMS must provide flexibility for multiple devices.

Supports canonical tag on all pages: This reduces the risk of duplicate content.

Allows for custom 301 redirects: This provides the ability to redirect SEO value from old pages to new ones.

Has SEO-friendly and custom URL structures: Page URLs are able to be customized on a per-page basis and use page-relevant/targeted search phrases separated by hyphens (-) to give you the ability to create URLs that offer the best chance of ranking high on search engines.

Supports a custom robots.txt file: This allows you to block certain folders and pages from getting indexed ranked in search results, in case you need it.

Has automated XML sitemap creation: For sites that add or remove pages frequency, this allows for automatically updating which pages get listed on the URLs/pages provided to search engines.

Allows for plain HTML text navigation rendered in plain HTML text: This makes sure that search engines can follow and crawl through navigation links.

Has title, description, and header tags that are customizable on a per-page basis: This allows for SEO Agency teams to go in and implement the most optimal tags for the web page.