The following are deliverables for content marketing. These deliverables help identify the content you should be creating, how it should take shape, and how it should be deployed.

Keyword Research

Using various keyword tools, this deliverable provides a list of relevant keyword terms in your category and about your brand. The list is typically fewer than 100 terms but could be more if necessary. The list is composed of “critical” terms that aim to boost rankings, which in turn boost SEO expert performance. In my opinion, the tasks of keyword research and creating keyword or search term target lists represent the most important SEO tasks there are, so this deliverable should be formal and thorough.

Keyword research should provide the keyword terms, how often they're searched, and how competitive they are

Content Audit

When undertaking any content program, it's important that you work with the brand team or client to conduct a content audit. The content audit essentially lists all content assets available on the website and outside on the Web. It can be as simple as a spreadsheet that lists the content's URL, the title, a description of the content, and the type of asset (webpage, article, infographic, decision tree, etc.).

Content Strategy

Content strategies can range in terms of complexity, but in general the aim is to provide a complex view of what organic content types and topics should be created or written. The content strategy deliverable can vary depending on what type of role or team member creates it. The content strategy deliverable is meant to address content need states, to identify audience needs, and to address them by providing relevant content to solve those needs